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Crisis? What to do? Let’s do inbound marketing!

For a small company when strong winds of crisis blow the first thing that seems to be done is cutting down expenses. This engages a downward spiral that often leads the company to perish. The real...

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Women, cameras, many languages

We host Ertilia Patrizii, eclectic woman (marketer, filmmaker, researcher, and more) with a post about her experience in a training program in audio-visual production. The post shows up how valuable is...

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Build valuable content

Today the consumers’ opinions about your brand are intimately related to the decision to buy or not from you! These opinions (given and shared) emerge regardless of you. It is therefore important to...

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Do you want more customers? You take the decision!

Want more customers? Perform content marketing. In content marketing you decide what makes you unique, i.e. your unique value proposition is the success key. Being able to communicate it makes the...

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“Le Dita” Bookbloggers and the new publishing

Today we host a Ada Moretti  post about the last meeting of “Le Dita”, a group of Bookbloggers held in Genoa on March 2. Ada Moretti is an editor and writer in science and culture, she has a degree in...

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The shoemaker’s son always goes barefoot. Maybe not?

xiang chen – things we do for broken in shoes (Flickr) The old proverb about the barefoot shoemaker is, alas, a rule in Italy (and not only here). However, encouraging exceptions are emerging. There...

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